The world’s largest international TV and broadband company, based in the Netherlands, wanted a better understanding of their customers. To support this, they wanted to set up a hybrid architecture based on open source platforms.
About the Client
Problem Statement
The company wanted a 360-degree view of their customers for better understanding. They also needed a strategy for a new architecture to save licensing fees.
But there was a problem:
- The customer used multiple CRM systems which led to some customers being included in more than one CRM system
- Due to that, there was a lack of clarity and, as a result, a greater investment of time
The Challenge
The client had no capacity and time to solve these problems. In addition, there was a lack of knowledge in the field of CRM. Yet, the client had managed to find the problem early and get help.
The client had to:
- Recognize the customer duplicates before they can merge them
- Identify the amount of clients they had
- Consider the privacy security issues
The Solution
The client selected Scalefree for illustrating the new architecture. This was necessary to:
- Prove that Data Vault 2.0 was the right approach
- Reduce consumer data from personal data while keeping non-personal data
- Data lakes with structured databases could be implemented as these were the open source-based platforms Hortonworks HDP and Greenplum mentioned
Tangible Results for the Client
The review delivered:
- The validation that Data Vault 2.0 is suitable
- A Migration plan to the new architecture which led to cost and time optimizations by reducing the number of platform licenses
- A concept to implement GDPR in the data architecture
Technologies used
- Data Vault 2.0
- Hortonworks HDP and Greenplum on MS Azure as platform
Marc Winkelmann
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